Filomena Silva Campos is a visual artist whose work is deeply rooted in human rights, emotional perception, and the poetic connection between creator and viewer. Her artistic process blends abstract, figurative, and symbolic languages — forming a layered representation of her inner and outer world.
To support the visibility and coherence of her artistic vision, we were invited to develop a new visual identity, business card, and a website that would reflect her creative philosophy while clearly structuring her portfolio and thought process.
Although her work carries strong conceptual depth and visual impact, Filomena lacked a digital and visual identity that communicated her purpose with clarity and intention. There was also a need to structure her extensive portfolio into a more accessible, intuitive format, while preserving the integrity and sensitivity of her narrative.
Without a website, her ability to present and archive her work — both to the public and to institutions — was limited.
We began by creating a new logo that reflects Filomena’s artistic language — subtle, symbolic, and human. This identity was applied across her materials, including a thoughtfully designed business card.
For the website, we developed a clean and structured platform that organizes her work into two central themes, identified through in-depth conversations about her process and recurring concepts. This division allows visitors to explore her work intuitively, while respecting the poetic and reflective tone that defines her art.
We also planned the content architecture to highlight not only the visual pieces but also the narratives behind them — transforming the website into a digital space where her ideas, process, and artworks coexist with clarity and purpose.
