Tami Brand is a Portuguese clothing label that blends aesthetics, emotion, and personal expression. More than just garments, the brand reflects a deeper narrative rooted in freedom, identity, and intuitive femininity — designed for women who value comfort, thoughtful details, and authenticity.
Our role was to refine and amplify the brand's voice, aligning storytelling, strategy, and content creation. We worked closely with the founder to build a coherent communication structure, develop compelling copy, and create visual content that reinforces the brand’s essence across every touchpoint.
Despite a strong identity and an emerging visual universe, Tami Brand lacked a cohesive brand narrative, particularly in the digital space. There was a disconnect between the brand’s values and how they were being communicated. Without a strategic content plan and consistent storytelling, the brand struggled to fully connect with its audience and stand out in a competitive market.
Our collaboration with Tami Brand started with a strategic brand consultation to refine its core message and positioning. From this foundation, we created a full storytelling structure — a narrative that translated the brand’s emotional tone into clear and compelling communication across platforms.
We designed and wrote all copy for the brand, from product descriptions to campaign messaging, ensuring a consistent voice throughout. Alongside this, we developed the visual direction for all content, producing original photoshoots and video sessions that reflected the brand's core values. This included campaign photography, social media reels, editorial shots, and content adapted for both the website and marketing materials.
We also restructured the brand’s Instagram highlights to better reflect product categories and key narratives, and created a cohesive concept for photography — one that merged natural textures, intimacy, and movement, in line with the brand’s intuitive and emotional identity.
All outputs were designed to elevate Tami’s presence and strengthen its relationship with its audience — visually, emotionally, and strategically.
